Question 1

Which of the following is true about convenience stores?

Accepted Answer

A)  They create form,time,and place utility for their customers.
B)  They carry mostly shopping goods.
C)  They create time utility for their customers.
D)  They are reluctant to change their store designs and offerings to adjust to changes in the market.
E)  They charge lower- than- normal prices for shopping goods.F) A) and B)
G) All of the above

Question 2

Which of the following is true about general merchandise discount stores?

Accepted Answer

A)  They do not use price differentiation.
B)  They typically have deep and narrow assortments.
C)  They are typically full- service retailers.
D)  They typically have shallow and narrow assortments.
E)  They appeal to consumers who want easy access to a lot of merchandise.F) A) and E)
G) All of the above

Question 3

Which of the following is NOT a new technology retailers are using to improve the retail experience for customers?

Accepted Answer

A)  e- menus
B)  POS systems
C)  social shopping
D)  cash- and- carry checkouts
E)  RFID tagsF) C) and D)
G) A) and C)

Question 4

Which of the following is most likely true about shoppers who prefer to shop at "lifestyle centers"?

Accepted Answer

A)  They prefer inexpensive,thrifty atmospheres.
B)  They value an aesthetically pleasing shopping environment.
C)  They rarely dine out.
D)  They are motivated by deals on last year's merchandise.
E)  They prefer out- of- the- way locations.F) A) and D)
G) D) and E)

Question 5

Retailers like Sam's Club that promise bottom- dollar prices are often self- service operations.

Accepted Answer

A) True 
 B)False

Question 6

Why might a used bookstore deliberately arrange stacks of books appearing to be disorderly to customers?

Accepted Answer

A used bookstore may deliberately set an...

Question 7

In order to survive in the competitive marketplace,a retailer must offer which of the following to customers?

Accepted Answer

A)  constant innovation
B)  experiential retailing
C)  full customer service
D)  a low price point
E)  a competitive advantageF) B) and E)
G) A) and D)

Question 8

Barnes & Noble has many retail stores as well as a presence on the Web.What are the concerns of Barnes & Noble regarding store sales due to their web sales?

Accepted Answer

The big problem for Barnes & Noble is th...

Question 9

Color and lighting have very limited influence on consumer behavior.

Accepted Answer

A) True 
 B)False

Question 10

What is meant by merchandise breadth and depth? Give an example of a store for each of the following: narrow assortment,broad assortment,shallow assortment,and deep assortment.

Accepted Answer

Merchandise breadth is the number of dif...

Question 11

Which of the following is NOT a function of a point- of- sale (POS) system?

Accepted Answer

A)  automatically sending orders to vendors
B)  collecting sales data
C)  connecting directly into a store's inventory- control system
D)  establishing product price ranges
E)  analyzing patterns of demand for different productsF) A) and E)
G) A) and D)

Question 12

Retailers would be LEAST likely to consider which of the following in order to meet the needs of working consumers who have little time to shop?

Accepted Answer

A)  using "social shopping" systems
B)  offering related services at the retail location
C)  expanding their operating hours
D)  adding drive- up windows
E)  providing shopping consultants for regular customersF) A) and B)
G) All of the above

Question 13

In the stage of the retail life cycle,the retailer often is an aggressive entrepreneur who takes a unique approach to doing business by creating a differential advantage,such as competing on the basis of low price.offering a distinctive assortment,or using a different way to distribute products.

Accepted Answer

A)  expansion
B)  growth
C)  maturity
D)  extension
E)  introductionF) A) and B)
G) A) and C)

Question 14

In terms of the basic types of retail locations,the traditional downtown business area found in most towns and cities is referred to as a .

Accepted Answer

A)  understored trade area
B)  saturated trade area
C)  lifestyle center
D)  central business district
E)  shopping centerF) D) and E)
G) C) and E)

Question 15

Describe the two types of retail store layouts,explain the advantages of each,and identify the kind of store in which you would expect to find each layout type used.

Accepted Answer

A grid layout consists of rows of neatly...

Question 16

A is a group of commercial establishments owned and managed as a single property.

Accepted Answer

A)  wholesaler
B)  hypermarket
C)  franchise
D)  business district
E)  shopping centerF) C) and E)
G) A) and B)

Question 17

An overstored trade area is a retail site where a sufficient number of stores already exist and the retailer believes it can compete successfully by going head- to- head with the competition.

Accepted Answer

A) True 
 B)False

Question 18

Retail stores are often classified on the breadth and depth of their merchandise assortment.The depth of the merchandise is the variety of choices for each specific product.Merchandise depth may be classified as _ or .

Accepted Answer

A)  shallow; deep
B)  shallow; broad
C)  narrow; full
D)  narrow; broad
E)  narrow; deepF) A) and D)
G) A) and C)

Question 19

Stan Clark,the owner of Eskimo Joe's bar,is considering closing the bar and selling the logo apparel with direct marketing through a catalog.Stan Clark is considering a option.

Accepted Answer

A)  wholesaling
B)  nonstore retailing
C)  specialty store
D)  B2B commerce
E)  experiential shoppingF) C) and D)
G) A) and C)

Question 20

Explain the concept of nonstore retailing,giving one example of a well- known product that has been marketed this way.

Accepted Answer

Nonstore retailing is any meth...

Exam 16: Retailing: Bricks and Clicks

In terms of the basic types of retail locations,the traditional downtown business area found in most towns and cities is referred to as a .

Correct AnswerverifiedShow Answer

Retail stores are often classified on the breadth and depth of their merchandise assortment.The depth of the merchandise is the variety of choices for each specific product.Merchandise depth may be classified as _ or .

Correct AnswerverifiedShow Answer

In the stage of the retail life cycle,the retailer often is an aggressive entrepreneur who takes a unique approach to doing business by creating a differential advantage,such as competing on the basis of low price.offering a distinctive assortment,or using a different way to distribute products.

Correct AnswerverifiedShow Answer

Which of the following is true about convenience stores?

Correct AnswerverifiedShow Answer

A is a group of commercial establishments owned and managed as a single property.

Correct AnswerverifiedShow Answer

Which of the following is NOT a new technology retailers are using to improve the retail experience for customers?

Correct AnswerverifiedShow Answer

Describe the two types of retail store layouts,explain the advantages of each,and identify the kind of store in which you would expect to find each layout type used.

Correct AnswerverifiedA grid layout consists of rows of neatly...View AnswerShow Answer

Color and lighting have very limited influence on consumer behavior.

Correct AnswerverifiedShow Answer

What is meant by merchandise breadth and depth? Give an example of a store for each of the following: narrow assortment,broad assortment,shallow assortment,and deep assortment.

Correct AnswerverifiedMerchandise breadth is the number of dif...View AnswerShow Answer

Barnes & Noble has many retail stores as well as a presence on the Web.What are the concerns of Barnes & Noble regarding store sales due to their web sales?

Correct AnswerverifiedThe big problem for Barnes & Noble is th...View AnswerShow Answer

Which of the following is most likely true about shoppers who prefer to shop at "lifestyle centers"?

Correct AnswerverifiedShow Answer

Retailers like Sam's Club that promise bottom- dollar prices are often self- service operations.

Correct AnswerverifiedShow Answer

Explain the concept of nonstore retailing,giving one example of a well- known product that has been marketed this way.

Correct AnswerverifiedNonstore retailing is any meth...View AnswerShow Answer

Which of the following is true about general merchandise discount stores?

Correct AnswerverifiedShow Answer

Which of the following is NOT a function of a point- of- sale (POS) system?

Correct AnswerverifiedShow Answer

In order to survive in the competitive marketplace,a retailer must offer which of the following to customers?

Correct AnswerverifiedShow Answer

Stan Clark,the owner of Eskimo Joe's bar,is considering closing the bar and selling the logo apparel with direct marketing through a catalog.Stan Clark is considering a option.

Correct AnswerverifiedShow Answer

Retailers would be LEAST likely to consider which of the following in order to meet the needs of working consumers who have little time to shop?

Correct AnswerverifiedShow Answer

Why might a used bookstore deliberately arrange stacks of books appearing to be disorderly to customers?

Correct AnswerverifiedA used bookstore may deliberately set an...View AnswerShow Answer

An overstored trade area is a retail site where a sufficient number of stores already exist and the retailer believes it can compete successfully by going head- to- head with the competition.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A grid layout consists of rows of neatly...
View Answer

Correct Answer
verified

Correct Answer
verified
Merchandise breadth is the number of dif...
View Answer

Correct Answer
verified
The big problem for Barnes & Noble is th...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Nonstore retailing is any meth...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A used bookstore may deliberately set an...
View Answer

Correct Answer
verified